This immersive course is your gateway into the fast-paced, prestigious world of luxury fashion and retail. Whether you're exploring a future in the industry or simply captivated by its elegance and influence, you'll gain the insider knowledge, practical skills, and confidence needed to take your first steps toward a career in luxury.

Registration is now open for Module 1: Introduction to the Luxury Industry.

About the Course

Deep dive into the world of luxury retail with Singapore Fashion Council. Through our comprehensive, industry-validated 5 module certificate course, get insights into the luxury retail industry. Gain the knowledge and skills to confidently step in, and succeed in this competitive field.

This course was developed by SFC in collaboration with global luxury industry experts and brands, and combines expert-led lectures, interactive discussions, hands-on simulations, to equip you with the skills that top international luxury maisons are looking for.

Global Brand Approved

Born from real industry insights gathered at SFC’s Luxury Retail Jobs Industry Forum, Luxury 101 is a proven, industry-endorsed course created to open doors into the world of luxury retail.

It has been validated by experts from Chanel, Hermès, Prada, Gucci, Richemont Group, Tod’s Group, LVMH Fashion Group, Versace, and Zegna. Previously delivered to top luxury brands, this course is now being adapted to be more accessible to aspiring talents, like you!

  • Fresh graduates seeking career opportunities in the luxury industry

  • Existing luxury professionals looking to improve your skills and gain a industry-recognised certificate

  • Retail talents aspiring to transition into the luxury sector

  • Individuals interested in a behind-the-scenes understanding of the luxury industry

  • Anyone keen to develop transferable skills in luxury selling and customer experience

Who should attend?

Modules

  • Duration: 8 hours

    This module will give participants an in-depth introduction to the business of ‘luxury’, and provides an understanding of the major companies, products, markets, and consumer mindsets that drive this USD 1.6 trillion global industry. 

    • What is luxury? Characteristics, sectors, key players, and product categories

    • Industry origins, history, and future outlook 

    • Introduction to brand storytelling and luxury sales techniques

    • Overview of career development and career health within the luxury sector

    • Preview of other modules 

  • Duration: 8 hours

    This module explores the psychology behind why people buy luxury — and how leading brands build lasting relationships with high-net-worth (HNW) and ultra-high-net-worth (UHNW) clients.

    • The mindset and motivations behind luxury purchasing

    • Key psychographic segments within HNW and UHNW audiences

    • Clienteling strategies used to cultivate loyalty and long-term value

  • Duration: 8 hours

    This module explores the diverse and specialised products and services that make up the luxury industry, and reflect on why they resonate so significantly across generations. 

    • Craftsmanship, heritage, and materials  

    • Product/Service category deep dives: apparel, leather goods and accessories, watches & jewellery, fragrances & beauty, hospitality & travel, experiences 

    • The power of storytelling in client interactions (how and why) 

    • Holistic brand storytelling incorporating product, brand activations, campaigns, and cultural awareness 

    Insider experience: Luxury brand store walk

  • This module closely examines and practices the techniques and intricacies of closing high-value luxury sales, such as consultative selling, empathetic listening, and object presentation ceremonies. 

    • Conduct needs assessment to facilitate consultative selling 

    • Learn to handle objections

    • Understand and execute closing sales techniques

    • Ensure seamless omnichannel customer experiences

    • Confidently guide clients through the service cycle

    Insider experience: Shop floor simulation at DORS

  • Duration: 8 hours

    This module explores the codes of behaviour, communication, and etiquette that define the world of luxury. You'll learn how refined conduct not only supports exceptional client experiences but also signals credibility, confidence, and readiness to move within high-trust, high-value circles. Master the unspoken rules that build lasting relationships — and elevate your presence in any luxury setting.

    • Learn the quiet codes of luxury: Body language, grooming, and etiquette 

    • Refine emotional intelligence, de-escalation, conflict resolution 

    • Develop cultural sensitivity to add finesse to high net-worth client engagement

    • Soft skills mastery for luxury environments 

Module 1 Details

  • Date & Time: 8 November 2025, 9am - 6pm

    Location: 250 Orchard Road, #02-01, Singapore 238905

    Total Duration: 8 hours

  • Dates & Times:

    • 10 November 2025, 6:30pm - 9:30pm

    • 12 November 2025, 6:30pm - 9:30pm

    • 14 November 2025, 6:30pm - 8:30pm

    Location: 250 Orchard Road, #02-01, Singapore 238905

    Total Duration: 8 hours

Choose one option.

Module 1 Fees

$480

$240

(SFC subsidy for a limited time only!)

Includes GST and excludes platform fees.

Please note these fees are only for Module 1.

Register Now

Experts

Adele Leong

Former Retail Director, Valentino, and Dolce & Gabbana
Former General Manager, Fendi & Chanel

Adele Leong is a senior luxury retail executive with extensive leadership experience across iconic brands. As Retail Director and General Manager, she led high-performing teams across Singapore and Australia, delivering strong double-digit sales growth and driving excellence in client experience, CRM, and store performance. At Chanel, she oversaw all core functions for the Watches & Fine Jewellery division, while at Fendi, she successfully rolled out the “Top Store” retail excellence program across Southeast Asia.

Jenna Oh

Former Regional HR & L&D Lead, SEAO — Richemont Group, Cartier

Jenna Oh is an experienced HR and Learning & Development leader with a proven track record at Richemont Group’s Cartier, overseeing strategic HR and L&D initiatives across Singapore, Malaysia, Thailand, and Australia. She led regional talent acquisition, development, and career planning, while also designing and delivering impactful training in soft skills and product knowledge. Jenna spearheaded CRM projects that significantly boosted client loyalty and were adopted by other subsidiaries across the region. She also drove improvements in After Sales Service to enhance client trust and satisfaction.

Jessie Lee

Associate Trainer & Facilitator, Singapore Institute of Retail Studies
WSQ Accredited Service Excellence Trainer

Jessie Lee is a seasoned soft skills trainer and facilitator specializing in Service Excellence, Leadership, Communication, and Emotional Intelligence. With over 15 years of experience, she has delivered tailored training solutions to a broad range of clients—including LVMH, H&M, Shangri-La Hotels, Changi Airport, and major statutory boards—across retail, hospitality, F&B, and other industries. Jessie combines deep counseling expertise with practical training to boost employee performance and organizational effectiveness.